The International Day for the Elimination of Gender-Based Violence (November 25th) is an ideal opportunity to actively reflect on gender equality and raise awareness about the problems of discrimination and gender-based violence, so we are honored to launch a creative online campaign today, developed in collaboration with young designer Petra Salarić.
The aim of the campaign is to raise awareness and inform the public about the topics of discrimination, sexual and emotional abuse. The idea of the campaign is entirely Petr's:
"The whole idea was to take everyday situations and combine them with humorous illustrations. The role of the illustration is to attract attention and ultimately create a dose of discomfort (because these things are true and ubiquitous) and encourage people to think."
The BaBe association provided expert support in the development of the campaign. By presenting concepts important for understanding different forms of discrimination and abuse and providing information on legal provisions, we are jointly striving to raise awareness of the aforementioned issues and contribute to the reduction of gender-based violence.
We will post visuals daily on social networks Facebook and Instagram during the 16 days of activism.
You can find more of Petra's work at the link: https://www.instagram.com/petrasalaric/
